Toàn Phú Furniture is a Vietnam-based company specializing in interior furniture. They needed a modern and professional website to showcase their products, attract customers, and establish a strong online presence.
About the Project
Client: Toàn Phú Furniture
Industry: Interior Furniture
Year Built: 2019
Objective:
- Develop a visually appealing and user-friendly website to display the product catalog.
- Leverage WooCommerce for product and category management without implementing e-commerce functionality.
- Enhance customer engagement through intuitive navigation and responsive design.
- Optimize website performance for fast loading speeds and reliability.
Key Features
- Genesis Framework: Built on the robust Genesis Framework for enhanced performance, security, and SEO.
- Elementor Plugin: Used Elementor for flexible and visually stunning page design.
- WooCommerce Integration:
- Utilized WooCommerce to organize and display product categories and individual products.
- Enabled an easy-to-navigate catalog format without enabling online transactions.
- Included high-resolution images, detailed descriptions, and clear categorization.
- Caddy Server with Docker:
- Hosted the website on a lightweight and efficient Caddy Server containerized with Docker.
- Configured HTTPS automatically for secure and reliable access.
- Cache Enabler Plugin: Implemented caching at the WordPress level to improve page load times and overall performance.
- Responsive Design: Optimized for mobile, tablet, and desktop devices.
- SEO Optimized: Implemented best practices for search engine visibility.
- Contact Form: Integrated a simple form for customer inquiries about products.
- Fast Loading Speed: Combined server-side and plugin-based optimizations to deliver fast load times, even with a large product catalog.
Tools and Technologies Used
- Genesis Framework: For a lightweight and high-performance foundation.
- WordPress CMS: For content management and ease of updates.
- WooCommerce: To structure and showcase the product catalog.
- Elementor Plugin: To streamline page design and layout customization.
- Caddy Server in Docker: For secure and efficient web hosting.
- Cache Enabler Plugin: For WordPress-level caching and performance improvement.
- RankMath SEO: for search optimization.
- Hosting: Deployed on a Virtual Private Server with Cloudflare CDN integration.
Process and Challenges
- Requirement Analysis: Collaborated with the client to understand their vision and needs.
- Design and Development: Focused on creating a sleek, minimalistic design to align with the brand identity.
- WooCommerce Configuration: Configured WooCommerce as a catalog-only solution for showcasing products.
- Server Optimization: Deployed the site using Caddy Server in Docker for a secure and lightweight hosting solution.
- Performance Optimization: Used Cache Enabler to deliver static files efficiently and combined server-side caching with image compression techniques for fast load times.
Results and Client Feedback
Outcomes:
- Improved user engagement with an intuitive and visually appealing design.
- Enhanced search engine visibility due to SEO efforts.
- Lightning-fast website performance with the combined optimization of server and caching techniques.
- Positive feedback from customers on the ease of browsing the product catalog.